Beverlee Rasmussen

Beverlee Rasmussen, MA, PCC is a global authority on small business success, the founder of Systems Business Coach®, and the author of Small Business, Big Opportunity and The Successful Business Field Guide. She has trained and certified over 40 coaches globally, worked with economic development organizations across Canada, and helped thousands of entrepreneurs create sustainable, systematized businesses. Beverlee is a passionate advocate for reducing small business failure rates and creating secure meaningful employment worldwide.

Presentation Overview

In a world that feels increasingly uncertain, women entrepreneurs are being called to lead—not just in their businesses, but in their communities and families. In this deeply personal and practical keynote, international speaker and small business expert Beverlee Rasmussen invites women to explore how lasting prosperity is built—not through hustle or heroics, but through systems. This keynote is both emotional and actionable. Attendees will leave with renewed clarity, inspired by stories of real women who systematized their businesses, reduced chaos, and created freedom—for themselves and others. Beverlee reframes systems not as cold or rigid, but as the pathway to freedom—especially for women. Attendees will be invited to create one small system of their own during the session, witness a live demonstration of AI in action, and leave with a signed copy of Beverlee’s book, “Small Business, Big Opportunity, Systematize Your Business, Create Personal Freedom and Live the Entrepreneurial Dream.” an Amazon #1 Best Seller.

A bold leader who’s broken barriers and built communities, Jennifer Herrick inspires through action and impact. With over 30 years in senior leadership in the not-for-profit sector, she made history as the first female Executive Director of an aviation museum in Canada. She holds an MBA and a private pilot’s license and has raised over $20 million through capital and other significant fund development campaigns. Jennifer is the Executive Director of the Acheson Business Association. She also co-hosts Coffee in the Park, a podcast that celebrates local stories and leadership. A senior marketer and advocate for women in business, she brings powerful insights on resilience and purpose. Offstage, she’s a wife and busy sports mom, proving that leadership and life can thrive together.