What are 360 images?
You know that feeling when you’re reading a really good book, or watching a movie and you find yourself so engrossed in the world that nothing else matters? That feeling of being right there with the characters? Now we can create content that is immersive and interactive, we can tell stories that involve our audience. Having an interactive experience with a story is a powerful tool, it gets you even more involved in what’s happening without being there.
For your business, this story is best told through the lens of a 360-degree camera. There’s nothing quite like being in the action in person but a few 360 images can be the next best thing. It allows your customers to connect with you and your brand as if they were right beside you. Most commonly we add these pictures to your Google business profile, but they can be used on your website, on Facebook, or even in promotional videography!
Why would I want to learn something new and complex?
Using a 360 camera to give virtual tours and show off the atmosphere of your space not only creates this great connection and engagement with your customers; it takes almost no time to setup and the camera cost is multiple times less than a professional camera for product photography, for example. The opportunity to digitalize your business’s brick and mortar atmosphere and brand is priceless for the customers that can’t come in person or plan on travelling to your area. Plus, the cameras can be really fun to use once you get the hang of it!
Is it worth it?
With the cost of a 360 camera being around 200-400 dollars, it can be a bit daunting, but don’t worry, you don’t have to buy a camera for 360 images right away. If you are a small business in the West Yellowhead, we can use my 360-degree camera for some photos and videos. You can see what it’s like to work with 360 media and if the experience is as good as I said.
One-on-one 1 digital support for small businesses is available at no cost through the Digital Economy Program. Check it out on our website at westyellowhead.albertacf.com/services/digital-economy-program, or call our office at (780) 865-1224 to learn more.
